BizHive and The Sales Mechanic, in partnership with the Macomb County Department of Planning & Economic Development, are launching a program allowing business owners the opportunity to learn and use fast and efficient tactics and tools to grow their sales in a tough economy.
The six-week course is specifically designed for executives and their key staff who are serious about stabilizing, growing, and sustaining company sales and marketing efforts in new markets.
Just a Few of The Benefits - Sales
- How to benchmark your existing efforts
- Creating your proper sales message
- Defining the proper sales tools needed
- Finding and measuring the competition
- Building a winning sales team
- How to generate consistent leads
- Managing a sales campaign
- And much more...
Just a Few of The Benefits - Marketing
- How to create your key marketing messages
- Defining how prospects buy from you
- Where prospects make their buying decision
- How to match your offer to these prospects
- The marketing tools top companies are using
- How to track your marketing efforts
- How to establish a proper marketing budget
- And much more...
The Basics
Where:
Off Van Dyke near I-696 (Map)
When: The 2009 Success Express will arrive at the Stage 3 Production Studio Wednesday morning, April 22nd and will continue for six consecutive Wednesday mornings until May 27th.
Cost: $200 Per Person (covers all six sessions)
Time: 8:00 am – 10:00 am
8:00 am – 8:30 am Continental Breakfast and Review
8:30 am - 9:30 am Presentation
9:30 am – 10:00 am Interactive Discussion and Coaching
10:00 am Networking
Agenda:
Week# 1 – Evaluation
Framing your marketing and sales messages
Your value proposition
Who, what and why will they buy?
Week # 2 - Process
Marketing and sales processes
Capturing prospect demographic data
Finding and measuring your competition
Week # 3 - Tools
Traditional tools
Emerging tools
Marketing tools top companies are using
Week # 4 - Prospecting
Prospecting techniques
How to generate consistent leads
Old school and new school ways
Week # 5 - The Sales Process
The sales interview
Effective closing techniques
Sales miscellany
Week # 6 - Employing Salespeople
Proven sales team building techniques
Job descriptions & pay plans
Effective sales management
An Online Registration system has been created so that business owners can conveniently register for the course on the Internet.
Secure Registration For The Success Express
